Journey A looks great, buuuuuut....
• You’re a creator/maker who is looking to sell on your own eCommerce platform
• You need to be able to display your products in a way that matches your brand's aesthetic
• You want to have full control of your online shop
• You’re tired of paying listing and transaction fees on Etsy or similar marketplaces
• Thinking about SEO strategy makes you go cross-eyed
• You need an expanded education portal or 1:1 training
• You have some ideas for what you’d like to see on your site but are having trouble making it fit together in a way that’s attractive to your audience
• You don’t have an existing website or you’re tired of having an outdated, hard to navigate site
• You’re struggling to create copy that attracts and engages your ideal clients
• You want to be able to express your brand’s personality, just like you would when chatting with clients or posting on social media.
• Having a site that’s easy to update/modify at your own convenience is a necessity
We start the discovery phase with a free 30-minute consultation so we can get to know each other. For us, finding the right fit is important— and that's exactly what our discovery call is for! We love having the opportunity to talk about the dreams you have, learn about what lights you up, and strategize as to how we help get you closer to your goals.
Once we've decided that we're both interested in moving forward, we prepare a custom proposal made for you— unique, just like your business. Typically, you have 14 days to review and decide if you're ready to take the plunge!
Then, the fun begins...
Now that you're officially a client, it's time for a deep dive into the who and why behind your business. This allows us to get a full picture of what you have to offer, and helps us understand how to best communicate that with your audience.
We start this process with our in-depth website audience and content questionnaires, which walk you through questions about your sales funnel, client experience, target market, and brand messaging. If you have products, we'll cover that, too!
In the meanwhile, we'll work on going through your answers with a fine-toothed comb— pulling out every single detail we think is relevant to the strategy behind your new website.
Before we dive into design, we work with you through a series of strategy sessions to brainstorm and outline the approach we'll take when writing your website copy. This is also where we'll outline your target market and brand messaging, ensuring that your copy speaks to your ideal people in a way they understand.
After fine-tuning your strategic copy, we start writing the content for your site— including developing your starter blogs and crafting unique, catchy calls-to-action.
This strategy phase is vital to the conversion potential of your site. Your copy needs to guide your visitor on a journey through your site that mimics the buying process for your specific offering. Your website content dictates the next phase: design.
Once we've finished playing with words and writing copy for your site, we use it as a reference to start working on the visual concepts.
We spend hours designing multiple concepts for you, then we choose the strongest one to present to you in the form of a wireframe PDF and user experience flowchart. If you’re like “HECK YEAH this is it!” then we take it and run with it. And, if you’re like, “hmm... this doesn’t feel right...” then we revise and refine until it does.
After we've hit the nail on the head, we start designing in our fave platform: ShowIt. This is where we get to play with the design further and incorporate unique elements designed just for you.
The moment you’ve been waiting for!
As your project nears an end, we start developing an implementation strategy. All of your website assets will be sent to you via Google Drive, along with access to your site and education portal.
When completed, you’ll have a stunning website rooted in strategy that engages and converts your ideal clients. You'll also receive custom video tutorials on how to navigate and update your new site, along with our monthly maintenance checklist.
90 days after you launch, we'll analyze your site traffic data and suggest any changes we think will improve performance further.
This final phase is where we get to have a bit of fun showcasing you and everything you do to our own audience. We're honoured to be able to work with other passionate founders every day, and, with community being something we hold close to our hearts, we want to share your story and put your "why" proudly on display.
We're so happy to be able to give back by putting your message in front of as many eyes as we can, using our platform to empower other entrepreneurs and to keep promoting community engagement and growth.
In our eyes, your success is our success too.
If you're feeling like this might be the start of something special, don't hesitate to reach out... chances are we'll feel the same way.
Coffee's on us.