When you make the decision to go through the branding process, you're committing to going on a journey to discover the true self that powers your business.
Branding is a journey. Let's go on it together.
let's chat!
LOVE THAT
Journey
FOR YOU
SEE WHAT'S INCLUDED
You've met your match, if...
B
Journey A looks great, buuuuuut....
• You're an existing business who is seeking evolution and transformation
• You need a larger logo suite, include alternate logos and a brand pattern
• You're looking to expand your product or service offerings
• Your sales have been stagnant and your growth has plateaued
5 to 7 week project turnaround
SEE WHAT'S INCLUDED
5 to 7 week project turnaround
• You're seeking a well-built foundation for your business' success
• You're new in business and are feeling lost on your next move
• You need to know who your audience is, and how to resonate with them
• You need a stunning, unique brand identity that attracts your people
• You're ready to take it to the next level, and nothing will stop you
This is the one, if...
A
What comes to mind when you hear the term "branding?"
Chances are that you think of logos, the way someone's website looks, their Instagram aesthetic, or even their business name— and in thinking that, you’re not entirely wrong. But, a brand is far, far more than just its visual aspects. A successful brand is rooted in strategy and housed by the characteristics and values of its maker.
Your brand is your “why” and your “why me,” it’s your values wrapped neatly in a box with a bow — a reflection of who you are, in bite-sized pieces, ready for your ideal client to devour. And, when you focus on the strategy, you’re focusing on what will move your brand, and business, forward.
Intention and purpose will make the difference between a brand that’s “pretty” and one that has *actual* traction— that captures the "je ne sais quoi" of your business and wins. you. work.
Ready to dive in? Great, so are we.
OUR PROCESS
WHAT IS BRANDING?
DISCOVERY
THE DEEP DIVE
STRATEGY
DESIGN
INTEGRATE
SHOW AND TELL
We start the discovery phase with a free 30-minute consultation so we can get to know each other. For us, finding the right fit is important— and that's exactly what our discovery call is for! We love having the opportunity to talk about the dreams you have, learn about what lights you up, and strategize as to how we help get you closer to your goals.
Once we've decided that we're both interested in moving forward, we prepare a custom proposal made for you— unique, just like your business. Typically, you have 14 days to review and decide if you're ready to take the plunge!
Then, the fun begins...
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DISCOVERY
THE DEEP DIVE
STRATEGY
DESIGN
INTEGRATE
SHOW AND TELL
Now that you're officially a client, it's time for a deep dive into the who and why behind your business. We'll cover your core values, target audience and buyer personas, and your brand messaging.
We start this process with our in-depth brand strategy questionnaire which you have up to 10 days to complete. Once we've seen it come back, it's time to strategize! You'll receive a link to book your strategy call within 1-2 business days.
In the meanwhile, we'll work on going through your answers with a fine-toothed comb— pulling out every single detail we think is relevant to the strategy behind your brand.
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DISCOVERY
THE DEEP DIVE
STRATEGY
DESIGN
INTEGRATE
SHOW AND TELL
Being huuuuuuge strategy nerds, this is one of our favourite parts of the process. In order to ensure your brand gives you a positive return on investment, it needs to be rooted in strategy.
This phase begins with our 90-minute strategy intensive where we carve out your competitive advantage, develop your core values, and identify your target market. After the call, we send you the brand strategy draft where you will have a chance to add any additional information.
Then, we analyze and summarize all the information and deliver it to you in one neatly packaged, designed just for you PDF file.
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DISCOVERY
THE DEEP DIVE
STRATEGY
DESIGN
INTEGRATE
SHOW AND TELL
Once we've finished constructing a comprehensive strategy for your project, we use it as a reference to start working on the visual direction for your brand assets.
We spend hours designing multiple concepts for you, then we choose the strongest one to present to you. This helps you focus on the unique elements of the design and envision it in action. If you’re like “HECK YEAH this is it!” then we take it and run with it. And, if you’re like, “hmm... this doesn’t feel right...” then we revise and refine until it does.
This phase is also when we create your collateral items, such as a business card, email signature, social media templates, etc., so that you have a cohesive presence come launch day.
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DISCOVERY
THE DEEP DIVE
STRATEGY
DESIGN
INTEGRATE
SHOW AND TELL
The moment you’ve been waiting for!
As your project nears an end, we start developing an implementation strategy. All of your brand assets will be sent to you in an organized zipped folder, along with your strategy and a brand guidelines manual that presents thorough instructions for the appropriate use of each asset. This manual will also provide details on your brand’s colours and typefaces.
When completed, you’ll have a cohesive set of brand assets and messaging that will help to attract your ideal client. The strategy behind your brand will help to determine the best ways to start showcasing your new look and get in front of your ideal clients, and will serve as a guide as you continue to grow.
Now, it’s time to celebrate your strategy-driven, captivating new brand!
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DISCOVERY
THE DEEP DIVE
STRATEGY
DESIGN
INTEGRATE
SHOW AND TELL
This final phase is where we get to have a bit of fun showcasing you and everything you do to our own audience. We're honoured to be able to work with other passionate founders every day, and, with community being something we hold close to our hearts, we want to share your story and put your "why" proudly on display.
We're so happy to be able to give back by putting your message in front of as many eyes as we can, using our platform to empower other entrepreneurs and to keep promoting community engagement and growth.
In our eyes, your success is our success too.
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If you're feeling like this might be the start of something special, don't hesitate to reach out... chances are we'll feel the same way.
Coffee's on us.
